Companies use trademarks to distinguish themselves and their goods or services in the vast and challenging sea of competitive markets. Trademarks have become a symbol of quality and a tool to encapsulate value. By building on consumer confidence, they are a sign of a company’s goodwill and a means for building customer brand loyalty. Consumers come to emotionally connect with ...
SPECHT BÖHM attorney, Ceyda Akbal-Schwimann, who is admitted to the Bar in Turkey, has written an article for publication in the Austrian legal journal eastlex on the new Turkish Code of Obligations. The new code has entered into force on 1 July 2012, alongside the new Turkish Commercial Code. Eastlex, published by Austrian legal publishers MANZ in Vienna (www.manz.at) specializes ...